INSIGHTS — POINT OF VIEW
Insights
Written from the accounts we run.
What moved the numbers, and what quietly didn’t.
Every piece carries a date and gets revised when the ground moves — in search, about quarterly.
UPDATED MONTHLY
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Featured
Each one dated, and revised when the facts change.
STRATEGY · 7 MIN READ
What is performance marketing
Paid media judged on revenue, not impressions — and where the accountability sits.
Read article → STRATEGY · 9 MIN READHow to do performance marketing
A build order: tracking first, offer second, creative third, budget last.
Read article → REGIONAL · 10 MIN READBest performance marketing strategy in Germany
Bigger volumes, harder competition, stricter consent culture.
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ALSO FILED
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EDITORIAL NOTE
One test before anything gets published.
If a competitor could publish the same sentence unchanged, it isn’t worth your time.
So the pieces here carry numbers from Swiss accounts we run: costs, timelines, what a channel returned. Definitions you can get anywhere.
Ask us yours.
If it’s awkward, send it and we’ll add the answer.
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