WebAdvice
Five disciplines.
All run in-house.

Performance marketing agency in Aarau: search, paid media, web and tracking.

Over 10 years, we served 53 Swiss clients.

Banks, insurances, and selected industries across 20+ sectors, with several million CHF of annual ad budget under management.

TRUSTED BY · 20+ INDUSTRIES · SINCE 2015 ·
Hypothekarbank Lenzburg CH Media Raiffeisen Clientis Basler Versicherungen Laureus Stiftung SBB Cargo International Siemens Maerki Baumann Valitas
IN THEIR WORDS See all references →
01

“Consistently short response times and outstanding service. My questions are always answered quickly and competently.”

Marianne Wildi CEO · HYPOTHEKARBANK LENZBURG
02

“Top-professional support promoting the CH Media job portals on Google, Facebook, LinkedIn and the rest.”

Henrik Jasek HEAD OF CLASSIFIEDS · CH MEDIA
03

“A partner for SEO discussion as equals — strategic focus and operational punch.”

Lars Geiser LEITER MARKETING & KOMMUNIKATION · CLIENTIS

How We Work

Four rules, in this order. Reversing them is what gets expensive.

01 +
WASTED SPENDTracking firstNo tracking, no launch.

Analytics goes in before a single franc of media is switched on.

02 +
CHANNEL LOCK-INNo platform biasCutting a channel costs us nothing.

The channel mix is chosen on your numbers, not ours.

03 +
UNTESTED LAUNCHTested before it shipsIt proves itself on your numbers first.

A tactic that earns money in another sector still has to prove itself here.

04 +
REBUILD COSTNothing built to be rebuiltNothing locks you in.

Setups we built in 2015 still run. Contracts stay quarter to quarter.

Our Services

SEO and GEO, Google and Social ads, brand and web, automation, analytics. Advised and run by the same people who sat in your first meeting.

DISCIPLINES · SCROLL

Standard setups rank on the company name, lose everything else to competitors, and stay invisible in AI answers. And nobody can tell you what one enquiry costs.

We turn search traffic into signed contracts. Traceable leads, auditable revenue, and a brand that still lands when nobody is being told to remember it.

We measure everything. If we can't attribute it, we don't count it. Since 2015 we have built individual digital strategies for companies from two-person shops to listed groups, treating a small budget as carefully as a large one.

Your website is online. It just isn’t being found, or asked

Drop the founder or team photo
WHO YOU ACTUALLY DEAL WITH

We measure wherever we can. What we cannot attribute, we do not count.

WebAdvice AG AARAU · DÄNIKEN

The person in your first conversation is the person who runs the account. No handover, no account manager relaying questions.

TEN YEARS, THE TURNS THAT STUCK Every step still runs in the business today
2015 — 2025 · THREE TURNS
2015 01
Agency founded

Individual digital strategies for companies from two-person firms to listed groups.

2024 02
Microsoft Ads, in the open

A listed Microsoft Advertising Partner, publishing on the channel since October 2024.

2025 03
Answer engines

Visibility work extended into AI Overviews and AI Mode.

PERFORMANCE MARKETING, WRITTEN DOWN — 06 ARTICLES

Blog Articles

Performance marketing: any paid activity judged on revenue you can trace back to it — not clicks, not reach.

All Articles
Light burst radiating along fine trajectories
AI 12 MIN READ

AI and performance marketing

Where automation earns its keep, where it quietly burns budget, and what stays human.

Read Article
Watch mechanism gears
REGIONAL 11 MIN READ

The best performance marketing strategy in Switzerland

Three commercial language regions, expensive clicks, small volumes. Precision beats scale here.

Read Article
Trend forecast dashboard on tablet
AI 8 MIN READ

How to use performance marketing in 2026

Answer engines sit between you and the click. What that changes about bidding and attribution.

Read Article
ALSO FILED What is performance marketing How to do performance marketing Best strategy in Germany
WHAT CLIENTS ASK FIRST

FAQ

Ask us yours →
01 + What exactly do you take off my plate?

Online customer acquisition — search, paid, brand and the automation behind the follow-up. You keep the business; we keep the pipeline full.

02 + How small is too small a budget?

There is no floor. A small budget is handled as carefully as a large one — fewer channels, run properly, instead of all of them run thinly. Below a certain media spend we’ll recommend a single channel and tell you to put the rest into the offer itself.

03 + How long until we see something?

Paid moves within weeks. SEO and GEO compound over two to three quarters — the Swiss benchmark is 3–6 months to the first measurable signal and 6–12 to a meaningful visibility change. The checkpoint dates go in the first meeting, so you know when to judge us.

04 + Do we have to sign for a year?

No. We work on rolling engagements — we would rather earn the next quarter than lock in the last one.

05 + Why doesn’t ROAS alone tell you much?

A high ROAS on a low-margin product is a rounding error, not a win. Ask about contribution margin, not just the multiple — the number only means something once you know what is left after goods, shipping and returns.

06 + Is AI writing your ads?

AI drafts variants; a human editor decides what runs. Judgment stays human, automation handles the speed — nothing goes live under your name before someone here has signed it off.

CONTACT

Ask what we’d measure for you.

Fifteen minutes with whoever would run the account. You’ll leave knowing what we’d measure first.

Let's Talk
Two WebAdvice consultants reviewing a campaign dashboard together
1 Email hello@webadvice.ch

Fastest route in. Straight to the person who would run the account.

2 Phone +41 62 893 00 00

Ask for Marcel.

3 Offices Kürzestrasse 13 · 4658 Däniken Bahnhofstrasse 41 · 5000 Aarau

Working across Aargau, Solothurn and the Mittelland. Coffee is on us — most first meetings happen here or on a call.

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