Roadmap
Already running in client accounts.
Each one is live in client accounts today. Each one has a date on it.
An agency roadmap is usually a wish list with a design budget. This is the list of things we’ve already changed in how we work, and the evidence that made us change.
GEO — answer-engine visibility
SEO · CONTENT · SCHEMAStructured, source-worthy pages so you are cited inside AI Overviews and AI Mode, not buried under them. The mechanism worth understanding: Google’s systems fan a question out into several related queries and answer from whatever they retrieve. So a page that covers only the headline question is retrievable once; a page that also carries the cost, the timeline and the failure modes is retrievable across the whole fan. That’s why our content briefs got longer and our page count got smaller.
Read the discipline →Server-side tracking as standard
GTM SS · CONSENT MODEConsent-safe measurement that survives browser restrictions, so attribution stays honest. This moved from “recommended” to “included” because we stopped being able to defend client-side numbers with a straight face.
Read the discipline →Agent workflows for lead handling
N8N · CUSTOM GPTSRouting and qualification handled by software so a salesperson opens a lead that is already enriched and already theirs. We’ll publish the median response time, before and after, once we have four quarters of it.
Read the discipline →And three we’re not making.
Google published its own guidance in May 2026. We read it.
We don’t sell llms.txt files, content chunking, or “AI-optimised rewrites” for Google visibility — Google’s documentation says its own Search ignores llms.txt entirely, doesn’t need your content pre-chopped, and understands synonyms without help. We’ll add an llms.txt if you want one for the non-Google engines; we won’t invoice it as strategy.
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Each bet has a date on it. Ask what it changed in the accounts running it.
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