Question 1

What exactly do you take off my plate?

Accepted Answer

Online customer acquisition — search, paid, brand and the automation behind the follow-up. You keep the business; we keep the pipeline full.

Question 2

How small is too small a budget?

Accepted Answer

There is no floor. A small budget is handled as carefully as a large one — fewer channels, run properly, instead of all of them run thinly. Below a certain media spend we’ll recommend a single channel and tell you to put the rest into the offer itself.

Question 3

How long until we see something?

Accepted Answer

Paid moves within weeks. SEO and GEO compound over two to three quarters — the Swiss benchmark is 3–6 months to the first measurable signal and 6–12 to a meaningful visibility change. The checkpoint dates go in the first meeting, so you know when to judge us.

Question 4

Do we have to sign for a year?

Accepted Answer

No. We work on rolling engagements — we would rather earn the next quarter than lock in the last one.

Question 5

Why doesn’t ROAS alone tell you much?

Accepted Answer

A high ROAS on a low-margin product is a rounding error, not a win. Ask about contribution margin, not just the multiple — the number only means something once you know what is left after goods, shipping and returns.

Question 6

Is AI writing your ads?

Accepted Answer

AI drafts variants; a human editor decides what runs. Judgment stays human, automation handles the speed — nothing goes live under your name before someone here has signed it off.

Milestones

Founded in Däniken

Microsoft Ads, in the open

Answer engines

2026 — the next one, when it’s true.

Ten years, still measuring.