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SERVICES — DISCIPLINES ·05 DISCIPLINES

Our Services

Ten years of running these.

Every service below reports against one figure, agreed before we start and fixed for the engagement.

Most agencies sell five services and report on twenty metrics. We do the opposite. Search, paid, brand, automation and analytics — all five run in-house by the people you meet first, with the targets set in that first meeting.

HOW THE FIVE FIT TOGETHER

Reversing the order is the expensive mistake.

Tracking first, offer second, creative third, budget last. Scaling a broken funnel just buys the same mistake more often.

Start with the audit →
Tracking first Budget last THE BUILD ORDER
01 Tracking

Analytics goes in before anything is switched on, because you cannot optimise what you cannot attribute.

02 Offer

Then the offer and the site that carries it, because paid traffic to a page that doesn’t convert is a donation.

03 Creative

Then creative — the weekly work that keeps paying after the setup is done.

04 Budget

Budget is last. It multiplies whatever the first three produced, in either direction.

FIVE, ALL IN-HOUSE

Disciplines

One number per discipline.

01 SEARCH & VISIBILITY

Visibility where the answer is formed.

Four fronts: technical, content, local, and the AI answer itself.

Between a quarter and a half of Google queries now show an AI answer before any link. The prize moved: being the cited source inside the answer instead of the fourth blue link under it.

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02 PAID MEDIA

Media that pays for itself.

Google, Microsoft, Meta, LinkedIn — judged on revenue, not clicks.

We manage several million Swiss francs of media a year across 20+ industries. That buys one thing a course can’t: we know roughly what a channel costs in your sector before we spend anything testing it.

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03 BRAND & WEB

Looks right, converts right.

Identity, site and UX — shipped with the measurement already in them.

A site that wins design awards and loses enquiries is a cost centre. We build the identity and the pages against the same conversion number, in one project rather than two.

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04 AUTOMATION & AI

Workflows that save hours.

CRM workflows, lead routing, custom agents.

An enquiry that sits in an inbox over a weekend is worth a fraction of one answered in four minutes. Automation is how you get the four minutes without hiring for it.

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05 ANALYTICS & TRACKING

Decisions from real data.

Server-side tracking, attribution you can defend, one page of reporting.

This goes in first, because every number that comes after depends on it being right. Consent-safe and server-side, so it keeps reporting as browsers tighten up.

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WHAT IT COSTS

Pricing

No floor. No annual lock-in.

Rolling engagements, priced to the work rather than to the contract length.

Fewer channels run properly beats all of them run thinly, at any budget. We work on rolling engagements and price to the work rather than the contract length, so the first conversation puts you in a band before you commit to anything.

What this costs →

Agreed before we start. Priced before you sign.

Tell us what you’d need to see to call it a success. We’ll tell you whether we can get there and how long it takes.

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