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03 · DISCIPLINE — BRAND & WEB

Brand & Web

Brand and web design: one converting presence.

Identity, web and UI/UX built to convert.

THE SHORT VERSION

Design that wins an award and loses enquiries has failed at its job. We agree the conversion number before the first wireframe, and we ship measurement with the site rather than after it.

BUZZWORD ALARM

“We use AI to optimise everything.”

REALITY CHECK

Cool. Which model, which prompt, who checked it before it shipped?

We use generative tools for volume in ad creative and variant production. A human signs off on every asset that carries your name, and we’ll tell you which parts of your account they touched. Google’s guidance is unchanged on this: AI-assisted work is fine as long as it meets the same quality bar as anything else.

Consistent across every channel, or it isn’t a brand.

It’s a logo and some luck.

Identity work here means the system that survives contact with a Google Ad, a LinkedIn post, an invoice and a trade fair banner — not a PDF nobody opens twice.

See the approach →

Built to be found and built to convert. In that order.

Crawlable, fast, and honest about where the enquiry button is.

JavaScript-heavy sites are a common self-inflicted visibility wound. If the content only exists after the page hydrates, it may never be retrieved. We build so the words are in the HTML and the page is quick on a phone in a Swiss train tunnel.

Review my site →

Written from your data, or not written.

The commodity article has no market left.

Content that restates what’s already online is now competing against a model that can produce it instantly and for free. The only durable asset is first-hand: your numbers, your sector, your failures. That takes an interview with your team, which is exactly how we start.

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Looks right, converts right.

Tell us the enquiry number you need. We’ll design the site against it and ship the tracking that proves it.

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